HOUSE CAT ENTERTAINMENT – BRAND LAUNCH

This project involved designing a three-poster series to launch House Cat Entertainment, capturing the energy of Melbourne’s house music and nightlife scene. Through an iterative revision process with the client, the designs evolved to balance bright, high-impact colour with grungy textures, rough cat illustrations, and expressive typography. One poster served as the focal event piece, while the supporting designs remained cohesive yet visually distinct. The final posters were delivered in both print and digital formats and installed at the venue on launch night, contributing to the event's atmosphere and reinforcing the brand’s bold, character-driven identity.

House Cat is an independent record label and talent management agency based in Naarm/Melbourne. The turnout was amazing! I’m excited to see the brand thrive within this space.